About Us

Our mission is simple.

We are a group of purpose driven creators, blending our spirits for the free-spirited nature of our following.

Holla is for the dreamers – the makers – and those that don’t care for the status quo.

We promise you top shelf quality vodka, fairly priced, for the enjoyment of all people!

History of Holla

The first batch of Holla!

The First Batch

Inspired in State College, we rented a self storage unit and hand labeled our first batch of empty bottles in Matt’s parents’ kitchen before loading the Penske for a distillery to fill with vodka in Philly.  It was all just a hobby from scratch.  

Bottling in York, PA

We're Back

In 2019, we moved to a real production space in our hometown of York, PA. The snack food capital of the world. We make Holla here now and can be a lot more creative!

On to Pottstown!

What's Next?

Stay tuned for new HOLLA bottle shops popping up soon in PA!


Our spirits are made with some of the finest base distillates the world has to offer. We spend countless hours defining our flavors with the industry’s most admirable sources. Whether using fresh, dried, or extracted ingredients, we analyze everything to ensure it’s something we would consume ourselves. The majority of our flavors come from craft and natural food providers. IF anything artificial is used, it’s because some flavors are just worth indulging and we note it clearly. 

Please don’t be surprised if you notice natural oils, sediment, or variations in color. This is normal. Just shake and serve!


We are earth addicted minimalists committed to being an eco-progressive company continually focused on innovative ways to incorporate earth-friendlier packaging to reduce our carbon footprint.

Our custom molded Italian eco-bev corks are the first bartop closure made from plant-based materials with respect to the environment as sugar cane absorbs CO2 during it’s growing cycle. We compost natural ingredients on site, while recirculating our packaging where possible.

We certainly don’t consider ourselves perfect but strive to improve in all that we do.

Giving Back to Causes We Believe In

We are firm believers in providing love and compassion for all beings.

Our founder has been diagnosed with several rare, life-threatening genetic conditions that have given him a new perspective on life and a vision to create HOLLA!

Please email holla@hollaspirits.com with any donation requests.

Check out our annual charitable program with Uplifting Athletes & the Pennsylvania Licensed Beverage and Tavern Association this summer below. The Holla Watermelon Lollipop Crush is Pennsylvania’s Official Cocktail for 2024!

PA Taverns Holla We Tackle Rare Program 2024

PA Taverns Holla We Tackle Rare Program 2023

PA Taverns Holla We Tackle Rare Program 2022



Why the name HOLLA?

We wanted something entirely different. Holla represents the fun, happy, and uniting nature of our spirits so you can instantly recognize our casual and free-spirited style.  Craft shouldn’t be boring.

n. an informal greeting used to show excitement
v. to initiate conversation

What is the original vodka made from?

The Original is distilled from corn.  It is 7X’s distilled.

Our base spirits may vary depending on the desired taste profile we are looking to achieve.

How is vodka made?

Vodka is two ingredients – 60% water and 40% ethanol. That’s it. The ethanol can be made by distilling from a variety of base grains, fruits, or vegetables, including corn, wheat, rye, barley, potatoes, sugar cane, rice, and more. The water may be sourced from springs, glaciers, rivers, rain, or even fog, and filtered with a variety of techniques.

The world’s most popular vodkas are hardly crafted by hand and much of what you see on shelves or in private label is made by the same small group of mass producers. Everyone in the industry knows this, so don’t fall for the sophisticated statements that make it sound difficult. There’s a reason it happens behind a curtain and we’re happy to reveal what we’ve learned.

Why vodka?

Vodka is all about lifestyle. It’s super versatile and one of the least adulterated alcoholic beverages available.

Our Grandpa once confessed that every Christmas, he would re-fill the Goose bottle with cheap vodka and nobody knew the difference.  We felt exploited and knew we could do better. Vodka was long overdue for refresh.

What awards have you won?

We have received a GOLD medal in the Las Vegas Spirits Competition, GOLD & SILVER in San Francisco, 93 POINTS from the Ultimate Spirits Challenge, and SILVER from the Wine & Spirits Wholesalers Association.

Will you make other spirits?

Our love and focus is always vodka, but we occasionally offer limited release products, including custom bourbons or ready-to-drink cocktails. 

Where is your distillery?

We’ve had a long journey and currently make our products in York, PA.  We started building this dream with a partner in Philadelphia, moved to a warehouse in Pottstown, and ultimately expanded into a new local production facility in 2019. We source our base distillates from the best vendors available to suit our intended taste profiles.

Do you offer tours?

We do not currently offer tours. The local municipality restricts the uses at our  location, so for now, it’s kind of like the Wonka factory.

Is the vodka gluten free?

Our vodkas are naturally gluten-free.  Learn more at Celiac.com.

What kind of ethanol do you use?

We use a corn based ethanol that is 7X’s distilled in our region. This is the same type used by some of the world’s most popular vodkas, because it provides a smooth taste profile. Sometimes we’ll even use a sugar cane ethanol for sweeter varieties.

Distilleries can purchase ethanol from menus that vary by base ingredient, the number of times it’s distilled, its origin, and other attributes. Some distillers use refinery grade style ethanol (think stinky hand sanitizer), while others use premium grades with a much better taste profile, nose, and less burn. Distillers can purchase bulk vodka, gin, rum, whiskey, bourbon, and tequila to put the finishing touches on and call it their own. This is how many celebrities do it.

What's the difference between your vodkas and other vodkas?

It’s all about the vibes with plain vodka.  We price our Original vodka competitively and won’t rip you off with a fancy bottle and mediocre spirit. We aim to differentiate ourselves with higher-quality ingredients in the flavored vodkas and playful lifestyle.  It’s top shelf vodka, fairly priced, for the enjoyment of all people.

We were surprised when we entered the industry with no prior experience to learn how much of it is actually done. Eater does a nice job of summarizing here. Now we promote transparency. 

How can I buy your seasonal flavors?

PA residents may purchase seasonal or limited edition flavors at our factory outlet store, directly on this site, or place a Special Liquor Order (SLO) with any PA Fine Wine & Good Spirits store.  We’re working to make these widely available in other states as soon as possible.

Can I freeze my vodka?

You can, but freezing your vodka has the potential to change its flavor. Do what sips best for you! Do not freeze our Ready to Drink cocktails.

Where do you ship?

Holla may be shipped in the following states:


Pennsylvania deliveries are fulfilled by us.  All other shipments are fulfilled by third party retail partners.  All shipments require age verified delivery.

We may also be found on PassionSpirits.com, Drizly, and goPuff in select markets.

Do you offer curbside pickup?

We only offer curbside pickup during the holidays. Keep an eye out on our social media for hours and availability.

Why "Uniting Spirits"?

In a world so divided, it seemed like the only thing we could agree on is sharing good times with friend & cocktails.

Questions? Comments? We love your feedback, so please feel free to contact us or email holla@hollaspirits.com

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